The title tag is the most important factor in your on page SEO. Choose the title tag as you wish your site to appear on Google's search results listings. The closer your keyword is to the front of the title, the better.
If you want to keep users on your site, it is essential that the navigation scheme makes all of your content easy to find. A website with that users can navigate seamlessly will lead to longer visits and greater numbers of conversions. Let's look at a few examples.